Vera Bradley
Digital Marketing Intern & Scrum Master
Ambassador Program
August 2022 - Present
After my summer internship at Vera Bradley, I was asked to continue my internship into the school year and become “the face of the Ambassador Program.”
I launched the 1st Ambassador Instagram page and Facebook Group for 300+ Ambassadors. I shot and edited content for 3 seasonal collections, wrote hundreds of social media copy according to brand guidelines, and shared content creation tutorials and tips.
I also conducted general maintenance of the program (applications, discount codes, weekly newsletters, etc.)
Throughout the summer, I was given many ambiguous challenges with fast deadlines. In one weekend, I created this YOY report to complete my task to “look into May 2021 and May 2022 performance in Google Analytics and become an expert at navigating the platform.”
VB Live
May 2022 - August 2022
I was also selected to be the scrum master, leading four interns on a project to introduce livestream commerce to Vera Bradley. I delivered numerous boardroom presentations to C-Suite stakeholders, conducted livestream commerce research that was presented at a National Retail Federation conference, and ultimately directed the first two livestream commerce shows at Vera Bradley.
The first two shows generated $8K+ in sales and 22K sessions.
Watch the shows to hear me behind the camera reading live comments to our hosts!
