William & Mary Dean’s Office
Parent & Family Programs
Social Media Manager
October 2021 - March 2022
I managed a Facebook page for 5.2K+ followers and Instagram page for 1.7K+ IG followers (posting 3-5 times a week).
I generated 170% engagement increase, 151% reach increase, and 20% follower increase on Instagram.
I created dozens of Canva graphic designs and utilized photos from our campus photography content library for the posts.
I was also selected to be the 1st student to plan and direct the annual school spirit line photoshoot. The photos were used for campus-wide marketing materials including postcards and emails sent to 4K+ families.
BEFORE
AFTER
I also developed brand guidelines, formulated a marketing strategy, and created a Brand Kit for the whole Dean’s Office.